The Witte Team
MARKETING STRATEGIES
DETERMINING THE VALUE OF YOUR HOME
My objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME
WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.
The Witte Team
FULL-SERVICE
REAL ESTATE
When you hire Mark Witte, he will become your home’s premier specialist:
MARKETING MANAGER
Showcasing your property with the finest marketing
Developing and implementing a customized marketing plan
Researching and developing an appropriate pricing strategy that meet your goals
Communicating regularly, so you stay informed
CLOSING MANAGER
Providing information to the buyer in a timely manner
Accepting only certified bank drafts
Liaising with your lawyer/notary and delivering the necessary documentation
Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
NEGOTIATOR
Presenting and negotiating with potential buyers or their agents on your behalf
Advising you on the merits of each offer
Keeping your best interests as first priority
CONCIERGE
Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
Marketing Strategy
MARKETING FOR
MAXIMUM EXPOSURE
Selling your home can be an exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.
TOGETHER WE WILL:
Prepare for the “Window of Opportunity”
Leverage the attributes of your location
Prepare and present your home ready for sale
Highlight your home’s features through professional photography
Showcase your home to the market through professional and strategic marketing
Maximize the exposure of your home through our extensive network
Leverage the brokerage’s reputation and recognition
Cooperate and communicate to maintain your home’s perception of value
Promote your home locally, nationally, and internationally
Maximize your home’s web exposure
Prepare your home so that it is always ready to be shown to potential buyers
Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation
Finalize your sale
Find your next dream home
Marketing Presentation
HIGH QUALITY
MARKETING MATERIALS
The quality of marketing materials representing your home has a huge impact on how it is perceived in the marketplace.
To position your home in its best light, we provide:
PHOTOGRAPHY
Professional photography to capture interior and exterior images.
VIDEOGRAPHY
Professional videography to create a high-definition 2 to 4-minute virtual property tour with a description of your home.
LUXURY BROCHURES
A high quality, full color four-page brochure featuring your home.
SIGNAGE
Luxurious lawn sign with solar lighting, our highly recognizable The Witte Team logo, and a customized texting feature directed to your home’s website.
INDIVIDUAL PROPERTY WEBSITE
Printable brochures, photo gallery, virtual tour, property map, reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button.
MOBILE RESPONSIVE
All materials are mobile responsible.
ONLINE MORTGAGE CALCULATOR
Online mortgage calculator to help buyers decide if they can afford to purchase your property (website and mobile app).
SEARCH ENGINE OPTIMIZATION (SEO)
Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you want to work with a well-respected agent with an extensive network of contacts.
MAXIMIZING FAIR
MARKET VALUE
Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.
These key factors affect the sale of your home and are, for the most part, in your control:
MARKETING
YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are
In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.
Understanding your location’s positives and negatives is important when determining the price and in marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!
Digital Marketing
A PLATFORM FOR 24/7
WEB EXPOSURE
With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.
PORTFOLIO INTERNATIONAL
HOMES LUXURY MEDIA
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Instagram
Expanding Your Reach
ENGAGING THE
REAL ESTATE COMMUNITY
Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.
Cooperate with all Real Estate companies in Orange and surrounding counties using multiple MLS services
E-flyers sent to local and out of area agents with QR Code feature that brings them directly to your home’s website
Promote your property directly to the top 10,000 Realtors in all four surrounding counties (Orange, San Diego, Riverside, and LA)
Contact preferred lenders for any prospective buyers in their network
Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database
Announce price reductions to our national network of real estate agents
Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly
Contact agents to request feedback after home is shown, which we then forward to you
Perform a reverse prospecting search to identify prospective buyers in MLS
MY COMMITMENT
TO YOU
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
I promise to treat you with respect and compassion, to listen to you and your situation so that I customize the experience to you. I promise to always keep your best interests in the forefront of my mind and to apply my passion for this industry to see you succeed with your goals.